About Reato

Reato Group is a publicly listed company (REATO) focusing on the hospitality sector

  • Franchise
  • Real estate
  • Technology

We are focusing on European Hotel Franchises, Hotel Properties in Scandinavia and Hospitality technology companies.

First Hotels has franchise agreements with 38 hotels that offers approximately 3,000 rooms.

The company has substantial growth ambitions, with an extensive pipeline of potential transactions within its focus area.

Development is driven and supported by management and majority shareholders.


  • Reato Group will become a hospitality powerhouse, utilizing a range of synergies between its three key divisions,
    franchise, real estate and technology.
  • Attracting organic growth by offering the most efficient solutions to franchisees.
  • Reato Group will become the leading Scandinavian partner for independent hotels.